About JOLITAIRE APPAREL
Founded in 2021 by Pasquale Visser, Jolitaire Apparel is born from a deep passion for sustainability, creativity, and fashion. Our mission is to fuse artistic expression with sustainability, making the fashion industry more inclusive and eco-conscious. We're here to demonstrate that sustainability is not only achievable but also more accessible than you might think. At Jolitaire Apparel, we believe in the power of self-expression through clothing, making it a cornerstone of our brand ethos. Join us on our journey to redefine fashion and embrace sustainability with style.
About the owner
Hi! My name is Pasquale
I’m Pasquale Visser, the creative mind behind Jolitaire Apparel. I'm passionate about slow fashion, art & streetwear. My journey through multiple creative studies and a patchwork of various jobs has given me a unique blend of artistic talent and practical know-how.
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During my fashion education, I had the chance to dive into the industry with two internships in the busy streets of Amsterdam. While these experiences were incredibly enriching, they also put a spotlight on the industry's pretentious and unsustainable practices.
This pushed me to start Jolitaire: a brand that's all about sustainability, authenticity and inclusivity.
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My goal is to make fashion slower and to level the playing field for other talented creatives regardless of their background. Whether you’re from a big city or a small town, rich or not-so-rich, male or female or non-binary – if you’ve got talent and creativity, you’ve got a shot. The dream is to grow a community with like-minded people, or people who want to learn how to repair their own clothes.
Jolitaire Apparel is about expression and celebrating yourself & repurposed clothing.
So, welcome to my world. Let’s make fashion more sustainable, more inclusive, and a lot more fun together!